Vytrus participates in the 4th Beauty Innovation Day

November 23, 2018

Vytrus participated last 22nd in the fourth edition of the Beauty Innovation Day event, organized by the Beauty Cluster Barcelona, where innovations from the entire chain of the sector, from ingredients to packaging, are presented.

Vytrus presented a talk entitled Innovation and Conscious Cosmetics, where it talked about its new firming and slimming active ingredient, SARCOSLIM RE-SHAPE PRCF.

Sarcoslim Re-ShapeTM is made from Sarcocapnos crassifolia stem cells, and introduces the concept of “liposculpting”: slimming where you want and using the energy released in burning fat to restructure and remodel tissues.

Sarcocapnos lives in mountainous areas of the south of the Iberian Peninsula, in extreme conditions, and is capable of using fat mobilization signals to survive in inhospitable environments. These signals are the basis of the active ingredient, obtained with plant cell culture technology.

This plant is endangered and the only way to work with it is through Vytrus’ sustainable technology.  The company also participates as a funder in a project for the conservation of the species with the University of Jaén.  In the project, which has several phases, new areas where the species exists will be mapped and later actions will be taken for its protection and conservation.

With this agreement, Vytrus takes another step forward in its commitment to the conservation of the natural environment, and demonstrates that innovations in the cosmetics sector are not at odds with respect for the environment and sustainability.