Vytrus is double awarded for 2020 Best Ingredient Award
Vytrus Biotech has been double-awarded to the most innovative ingredients in the world in the category ‘Best Ingredient Award 2020’ at In-cosmetics global. This is an award that recognizes the high level of innovation in raw materials within the cosmetic industry worldwide.
The award-winning active ingredients are KANNABIA SENSE (Gold Award) and DEOBIOME NONI (Silver Award). These natural ingredients that address the microbiota field from different approaches, have been highly recognized by the cosmetic industry due to their innovative mechanism of action, the consumers’ demand faced, and all the cosmetic science behind.
Kannabia Sense is a prebiotic ingredient made from Cannabis plant stem cells that stimulates the production of oxytocin through the skin, activating the brain pleasure centres. This process, respectful with the skin microbiota, induces a better self-perception and positive emotional parameters, ending up in a healthier and prettier skin. A big step ahead in Neurocosmetics.
Deobiome Noni is a biological deodorant ingredient from plant stem cells that efficiently reduces body malodour while sustainably respecting the skin microbiota. It is based on a hybrid mechanism of action: plant stem cell culture and a prebiotic cocktail. The active is ready to be applied in body, axillary, foot, and scalp odour treatments (roll-on, sticks, creams…) and microbiota rebalancing formulations.
Òscar Expósito, CEO, CSO and co-founder of Vytrus Biotech, emotionally says: ‘We are very excited and happy about this double recognition from the cosmetic industry! Behind Vytrus’s family, we have a very talented team that, thanks to their enthusiasm, commitment, and illusion, makes it possible for us to continue growing, evolving, and facing new challenges. And the most important thing: improving as cosmetic professionals and human beings’.
(Watch the full interview).
For the first time, the awards ceremony has been transmitted in streaming through the different social media channels of In-cosmetics Global. An afternoon, on 6th October, full of emotions, dreams, and an eagerness for innovation and illusion in the cosmetic industry.