Vytrus, finalist of Cosmetorium 2021 Awards
Vytrus has been nominated as a finalist in the Cosmetorium 2021 Awards, organized by the Sociedad Española de Químicos Cosméticos (SEQC), with the Formulation Award “Clean Beauty, less is more”. At the 2019 edition of Cosmetorium, Vytrus was recognized as Cosmetorium Awards winner in the “Innovation in Ingredient” category for its active ingredient Olea Vitae™. A cosmetics industry award that was followed by the Gold and Silver Best Ingredient Award 2020 from in-Cosmetics Global for its active ingredients: Kannabia Sense ™ and Deobiome Noni ™.
The latest creations of the Vytrus formulation department have put efforts into the “Clean Beauty” movement and aim to bring sustainable cosmetic concepts that have respect for people, their well-being and that of the environment at their core.
The formulation nominated for the Cosmetorium 2021 awards was LET IT BEE, Nourishing nectar. This fast-absorbing emollient nectar nourishes and cares for the skin and deeply moisturizes, leaving the skin feeling soft and silky after application. This proposal, formulated with Nectaria Lithops as the main active ingredient, is an aqueous gel with nourishing oil drops, capable of maintaining hydration and skin comfort. Levulinic acid is used as part of the formula’s preservative system to mimic the bees’ strategy to protect the nectar against microbiological deterioration.
Vytrus’ latest launch, Nectaria Lithops, the Cellular Nectar for D-Skin, is one of the key innovations in the shortlisted formulation. It is a 100% natural and vegan cosmetic ingredient derived from plant stem cells with a biophysical mechanism of action that stimulates the production of vitamin D in the skin, thanks to innovative and sustainable biotechnology. Lithops, the plant that inspired Vytrus, has an optimal structure to maintain its hydration and perform subway photosynthesis in situations of extreme drought in its natural habitat, the desert.
This formulation with Nectaria Lithops makes sense in a post-pandemic situation, where vitamin D levels have been drastically decreased due to increased time spent indoors and lack of exposure to sunlight.
The winners of the Cosmetorium 2021 awards will be announced next Thursday, October 21 at the Auditorium of the Palau de Congressos de Barcelona at 10.30 am, after the inaugural conference. Vytrus will be exhibiting at the fair at booth 105 and will be present at Innovatorium nº 011 with its latest finalist launch. At the same time, Dr. Òscar Expósito, CEO, CSO and co-founder of Vytrus, will give a presentation at the Tech-Focus on Wednesday, October 20 at 17:40h (Spanish time) under the title: “Stimulating topical vitamin D with a biotechnological ingredient: the new Cellular Nectar for a D Skin”.
Admission to the exhibition area and access to the seminars and/or conferences is free for all attendees, with prior registration on the website. Click here to access the registration form.