Vytrus Biotech will be exhibiting at in-Cosmetics Global 2022 in Paris

After two years of pandemic, trade shows are returning to the daily basis of the cosmetic industry. Since the last edition in 2019, the leading global event for personal care ingredients is back to scene on 5-7 April in Paris.

Vytrus will be present at the trade show as exhibitor at booth C78 where our technical team will be available to discuss with clients about our latest innovations in skincare and haircare, and how our ingredients protect a Mediterranean forest in Spain.

We will be showcasing our new haircare concept inspired by architecture, the Hair tensegrity, and its holistic application through a plant-based active – ELAYA RENOVA™, a 100% natural active from stem cells of wild olive tree, an ancestral Mediterranean species. And NECTARIA LITHOPS™, a 100% natural active from plant stem cells that stimulates vitamin D production topically for the first time in cosmetics.

ELAYA RENOVA™ protects and strengthens the whole hair structure, from scalp to hair shaft. Specifically enriched in a nourishing proteo-lipidic matrix, it reinforces both hair and scalp from the inside and works on hair anchoring by a network of proteins between hair shaft and scalp.

Hair shaft and scalp are intimately interconnected as a continuum and each part is interdependent from the others.

This hair care active brings a new paradigm in cosmetics for the protection and restructuring of both hair and scalp at the same time. A new path for not having to use different products for each application (hair and scalp, protection and revitalizing), offering the possibility of a multi-activity ingredient to approach all the needs of haircare in one raw material.

We have also recently launched NECTARIA LITHOPS™, a Cell Nectar for D-Skin, that provides a new concept: the D-Skin (dewy, deeply hydrated, vitamin D enriched skin, and a D-approach for sun care).

The story behind and what has inspired Vytrus’s innovation comes from the plant Lithops pseudotruncatella (‘Living Stones’), an expert in the management of water, space, and light in very extreme conditions.

Thanks to its plant mechanism of action, NECTARIA LITHOPS™, respectful with the skin microbiota, boosts vitamin D production in skin cells to create the optimal skin environment, hydrate the deepest layers of the skin, increase the skin dewiness and cheek volume, and improve oxygenation, microcirculation, and skin tone and texture.

The story behind and what has inspired Vytrus’s innovation comes from the plant Lithops pseudotruncatella (‘Living Stones’), an expert in the management of water, space, and light in very extreme conditions.

Thanks to its plant mechanism of action, NECTARIA LITHOPS™, respectful with the skin microbiota, boosts vitamin D production in skin cells to create the optimal skin environment, hydrate the deepest layers of the skin, increase the skin dewiness and cheek volume, and improve oxygenation, microcirculation, and skin tone and texture.

Willing to provide visitors with a natural spot during the trade fair, Vytrus will be sponsoring two Seating areas along the Port de Versailles, where assistants will be able to rest and enjoy the intense days of the show. Those Seating areas will be found at booths V140 and B21.

Vytrus will also have a Technical seminar on Tuesday 5th April at 15:05h at Theatre 3 presented by its CEO and CSO, Òscar Expósito, under the name “Breakthrough biotech concepts in personal care based on plant stem cell technology”. Also, the company’s innovations (Elaya Renova™ and Nectaria Lithops™) will also be showcased at the Innovation zone.

Let’s meet at booth C78!