Innovation through Technology. Inspired by Nature.


Vytrus produces their active ingredients according to a biotechnological process whose origin comes from the real power of the plants. The reason why is called ‘Plant Stem Cells’.

Did you notice that a tree branch always regenerate by itself when cutted or damaged? Have you seen how a plant never stop growing?

Plants have a constant pool of Plant Stem Cells. These cells can repair any damaged tissue, but also, a complete and functional plant can be regenerated from a single stem cell when being maintained under the appropiate conditions. This exceptional regenerative potential of Plant Stem Cells is the base of our product portfolio. Plant Stem Cells are an excellent and innovative source of active compounds for skin and hair care.


Exceptional regeneration potential of Totipotent Cells

Plant Stem Cells can be obtained from accurately selected plant tissues (explants) through a designed process of cellular reprogramming (de-differentiation). Plant Stem cells cultures require very advanced technology to be grown and it must be performed entirely under sterile conditions.

This process is very specific and appropiate conditions to obtain the pool of plant stem cells must be found in every development for each plant species.

Both solid and liquid cell cultures are maintained under strict and controlled conditions in order to achieve the plant Stem cell line establishment. This ensures an endless source of high quality plant material.

Competitive advantages of our technology

Natural ingredient with improved properties through Plant Biotechnology

Minimal impact on ecosystems, independent from natural resources

Unlimited supply and controlled production conditions:

  • Constant production flow of active ingredient independent from external factors
  • Stable quality and aseptic conditions
  • Standardization of batches

Highly eco-sustainable technology:

  • Drastic reduction of water use
  • Herbicides and pesticides free
  • VOC and BSE free
  • Significant reduction of carbon footprint
  • No use of arable soil