Gently returning to nature what nature has given us.
Sustainability and the future of the planet is in everyone’s hands. How you work, consume, and face the day to day to be more respectful with the environment is key. By changing small things, we can achieve a bigger positive impact and a more sustainable company.
We firmly believe in sustainable cosmetics: “Returning to nature what nature has given us“, a project of Vytrus commitment with the planet and with nature. It is a “socially responsible investment”: the company allocates a percentage of the turnover of its cosmetic ingredients to collaborate with social, scientific and / or research projects related to the preservation of natural heritage, the environment and plant protection. In this sense, Vytrus prioritizes dedicating efforts to proximity projects as a sign of commitment to the nearby environment.
Projects with PASSION to generate a positive impact on nature
Custody of a unique forest to preserve it for 25 years through the Sèlvans association
From our passion for nature this initiative was born, a collaboration agreement with Sèlvans for the custody of a unique forest in the Vall d’en Bas (Gerona), so that it can become a mature forest, avoiding its felling to make an efficient management of the same, through a custody agreement, thus contributing to the protection of the natural heritage of Catalonia.
The objective of the Sèlvans Association is the conservation of the singular forest heritage of Catalonia, as well as the valorization of the ecosystem services of the most mature forests, the scientific verification of the benefits of these on the health and well-being of people, and the dissemination of the ecological, ethnological, and social values of these forests.
Vytrus collaborates with Sèlvans for the creation of a forest reserve, a forest of high ecological value, through a sponsorship contract that allows the preservation of 25 hectares of forest for 25 years. In this way, we can help protecting a holm oak forest, the quintessential Mediterranean forest, for whose plant species there are currently no conservation plans. The objective is to achieve a forest reserve with a positive impact on biodiversity of high ecological value, which will allow the absorption of approximately 25 tons of CO2 per year (according to the calculation of the conversion factor of the OCCC of the Generalitat de Catalunya).
Protection and conservation of different species of the genus Sarcocapnos
Our purpose is the preservation of nature, the improvement of the environment, counteract the social impact and climate change and ensure the health and protection of plants to “return to nature what it gives us“, since it is the basis of our natural assets.
From one of the most endangered species of the genus Sarcocapnos, Vytrus has developed an active ingredient: Sarcoslim Re-Shape ™, awarded
The University of Jaén had identified and initiated a study on the conservation of species of the genus Sarcocapnos DC, threatened plants found in Andalusia. We got in contact with this University to collaborate in the research and contribute to the preservation and reintroduction of the species in its natural habitat.
Thus, we sign a collaboration agreement between both parties to carry out research that contributes to the preservation of this beautiful plant species, as well as other species of the same genus. A follow-up is carried out and annual objectives are established according to the results of the same. The final objective is the reintroduction of the plant in its natural environment and significantly improve the state of conservation of this genus of plants in the Iberian Peninsula.
Protecting +80 traditional Catalan olive varieties
The Vytrus collaboration with the IRTA (Institute for Agrifood Research and Technology of Catalonia) aims to preserve a collection of 80 different traditional varieties of olive trees from Catalonia through joint initiatives and actions. This action is linked to one of our active ingredients that comes from the olive tree: Olea Vitae™.
IRTA has a research team in olive growing in Mas Bové (Catalonia).
One of IRTA’s basic research activities consists of prospecting, identifying, characterizing, and preserving the genetic resources of olive trees in Catalonia. The study of the autochthonous collection can be of interest in terms of climate change situations, to identify resistance to emerging pests, adaptation to drought conditions or other climatic variations, as well as to identify functional compounds of interest for companies that develop new products.