Launch of our Vytrus TV channel

March 8, 2022
What if a passionate team showed you new concepts in cosmetics?

This is the philosophy of the Vytrus TV channel. A new space where science, nature and passion are combined in short video capsules where our team shows the biotechnology behind our walls, the plants Vytrus is inspired by, the great concepts brought to the market and how our 100% natural actives can easily be formulated.

The Vytrus TV channel includes audiovisual pieces where the team explains how to work with plants in a different and innovative way from biotechnology to obtain the real power of nature and create new concepts and cosmetic applications through plant stem cell cultures. A living project that we are very proud of and with which we want to continue to be close to our clients to provide unique added value through our essence as a company
Alejandro Guirado
Communication and Marketing Manager

Amongst the channel categories, the company has been working on three different sections:

‘Innovating with Plant Stem Cells’ provides a deeper look on how Vytrus is inspired by plant properties. A new way of developing biotechnological platforms to create innovative actives that respect the environment, and skin and hair health.

Plants are the core of Vytrus knowledge and creations, so the channel includes a section called ‘Plant Stories’. Those capabilities that nature brings which the company translates into the cosmetics language to deal with skincare and haircare.

Finally, the ‘Formulating from Nature’ section will include several episodes that aims to help cosmetic formulators create a wide range of possibilities with new biotech concepts.

Have a look at the teaser video to discover what we have lately been working on. More videos will be added to each category in the coming months, so the audience has always something new to watch. Stay tuned!