Elaya Renova™, Finalist for the Best New Ingredient at the Pure Beauty Awards 2023

April 13, 2023
Elaya Renova™, awarded at in-cosmetics Latin America and Asia 2022 for the Best Ingredient Award, is nominee for Best New Ingredient at the Pure Beauty Awards 2023 from Cosmetic Business, the prestigious European B2B cosmetic media from HPCi Media.

Elaya Renova™ is a natural active that boosts hair tensegrity, an architecture-inspired concept which considers scalp, hair follicle, and hair shaft where all parts are interconnected and the whole hair system is revitalized with a plant strategy.

The product is a 100% natural active ingredient from the stem cells of the olive tree (Olea europaea var. sylvestris). This ancestral Mediterranean plant possesses great resistance, vitality, and longevity. Elaya Renova™ concentrates these properties in an innovative and unique hair care ingredient. Elaya Renova™ has a unique composition: a proteolipid matrix capable of nourishing and revitalizing both hair and scalp. It acts synergistically to protect, restructure, regenerate and beautify the hair and scalp.

The active brings a new perspective to hair care: Tensegrity, a concept inspired by architecture based on a new holistic approach that considers the scalp, hair follicle and hair shaft as interconnected parts, where the whole hair system is revitalized.

We have been inspired by the Mediterranean olive tree, a tree rich in lipids and proteins and characterized by its vitality, genetic diversity, and resistance. The active concentrate of the olive tree can provide revitalizing properties to the entire hair system.


Thanks to the lipid and protein reinforcement offered by the active ingredient, Elaya Renova™, we can deeply moisturize and protect the hair from deterioration by high temperatures or sunlight, restructure and replenish it to achieve a healthy hair system and consequently make it look beautiful.

The award ceremony organized by Pure Beauty Global Awards will take place on the 25th of May.

Find out more about this revolutionary active ingredient here.