Cosmetic Trends
Keep you updated on industry trends
Cosmetics is a fast-changing and challenging sector that reflects the evolution of society. Vytrus formulation and marketing departments work hand in hand to develop trends that follow consumer and cosmetic standars to provide our clients with innovative ideas on how to use our natural actives.
Intelligent sun protection
How does plant biotechnology apply to sun protection of the skin? We harness the light-harvesting capacity of plants to regulate light distribution, protecting the skin from damage and even influencing circadian rhythms. Using plant stem cell cultures, Vytrus introduces a new approach: Sun Care 2.0.
Vitamin D and neurochemicals
Vitamins are a hype in cosmetics. What if Vytrus proposed you to include a pro-vitamin D approach and new concepts in your next formulation? Find out more here!
Neurocosmetics
What can we do from cosmetics for your brain and skin? Biotechnology helps Vytrus deal with the skin and our microbiota to improve our wellbeing, emotions, and skin health.
Microbiome
Our microbiota is the first skin layer. An unbalance of your skin microbiota would have a direct affection to the skin health. Let’s face this with a natural biotech approach!
Friendly Beauty
Transparent Beauty is amongst the demands of real conscious consumers. A cosmetic approach respectful with our skin, soul and environment is what Vytrus believes in.
Positive Mindset
In challenging times, innovative solutions with a positive approach make the difference. Vytrus shows you its natural formulation proposals.
Waterless
Current consumers are conscious about the respect for nature and a limited resource: water. Discover Vytrus waterless proposals!
