Elaya Renova™

The Hair Tensegrist

EXPLORE

HAIR ANCHORING BOOSTING

SCALP HYDRATION, REGENERATIONG AND PROTECTION

HAIR RESTRUCTURING, PROTECTION AND REINFORCING

About the active

Unique haircare skinification approach to improve hair & scalp Tensegrity.

ELAYA RENOVA™ is a natural active that boosts hair tensegrity, an arquitecture-inspired concept which considers scalp, hair follicle, and hair shaft where all parts are interconnected and the whole hair system is revitalized with a plant strategy.

recognitions and Cetificates

Mechanism of action

Revitalizing and reinforcing the whole scalp & hair structure
Protein carbonylation prevention and protection from oxidative stress and high temperatures
Boosting whole hair structure of CMC, proteins
Delivering nutrients to hair fibers and enhancing penetration

The concept

Tensegrity is a concept inspired by arquitecture. It explains how changes applied to an area will also exert effects at a distance because everything is interconnected.

A skyscraper must have a good tensegrity (strong enough, but also flexible enough to resist the wind at high altitude). Following this analogy, a healthy hair must have a good tensegrity (strong enough, but also flexible enough to be manageable, soft, easy to comb and maintaining its natural movement).

This integral vision of tensegrity has been transferred to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of scalp and hair structure and its influence on hair mechanical properties and biology behavior. Hair shaft and scalp are intimately interconnected as a continuum and each part is interdependent from the others.

The plant

ELAYA RENOVA ™ is made from plant stem cells of the wild olive tree sprouts (Olea europaea var. silvestris) through the technology of Plant Cell Biofactories.

Olive trees are characterized for their resilience against drought and high temperatures, their vitality and their longevity. Specifically, this ancestral Mediterranean plant has been chosen because it is an expert in lipids maintains more genetic diversity, providing the whole hair system with a revitalizing capacity through this active.

Applications


Volumizing, vitalizing & hydrating hair & scalp formulations

Hair anchoring & colour protection treatments

Soothing, rebalancing & anti desquamation scalp formulations

Sun protection formulations for haircare

Heat protective formulations and antioxidant & moisturizing scalp treatments

Sensia Carota

Feel good in your Sensitive Skin

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Skin redness reduction and prevention

targeting the silent inflammation

highly sensitive skin hydration effect

About the active

Calming and protecting the sensitive skin and microbiota rebalancing.

SENSIA CAROTA is a plant-based active that protects and prevents from the damage on sensitive and sensitized skins. This ingredient provides the skin with a highly hydration effect and is respectful with the skin microbiota.

recognitions and Cetificates

Mechanism of action

Lipid replenishment
Inhibition of neurogenic inflammation
Inhibition of inflammation caused by unbalanced microbiota
Restoring epidermal cells well-being

The concept

Nowadays, sensitive skin problems are an increasing global concern. People feel their skin is sensitive and to a great extent it is due to live in industrialized countries.

The plant

Orange carrots (Daucus carota sativa) have gained popularity in the recent decades due to the increased awareness of their nutritional value, because of their content in carotenes and as a source of vitamin A, as well as phenolic and flavonoid antioxidant compounds.

It has been showed in a great number of studies that the characteristics and composition of the carrot show interesting properties for the treatment of sensitive skin conditions.

Applications


Sensitive & reactive skin care formulations

Protective & repairing formulations

Soothing formulations for depilated skin & after shaves

Skin microbiota respectful treatments

Delicate refreshing lotions and gels

Luminia Granatum™

The Smart Brightener

EXPLORE

Natural lightening effect

texture & tone evener

radiance and glow enhancer

About the active

Effective brightening strategy based on a smart plant story.

The natural active LUMINIA GRANATUM™, from pomegranate stem cells, brings a superfruit power to fight against pigmentation imperfections in a synergistic way. It improves skin brightness, whitens dark spots, evens skin tone, and protects against oxidative stress after sun radiation

recognitions and Cetificates

Mechanism of action

Inhibition of melanin synthesis
Protective antioxidant effect
Inhibition of melanosome maturation and transference
Melanosome transport inhibition

The concept

Lightening is a new well-aging strategy. Nowadays, a beautiful skin is expected to have fewer wrinkles, flawless complexion and an even skin tone.

Spot reduction and lightening have become a global concern as well, so Vytrus proposes a plant strategy to control skin pigmentation and improves the general appearance through the melanogenesis inhibition with a natural active.

The plant

Punica granatum, the Pomegranate, has historically been considered one of the most ancient medicinal foods.

Extracts from different parts of the plants have been reported to show strong antioxidant activity associated to a rich content of polyphenols, being considered a super-fruit. Pharmacological research has also proven its antioxidant and anti-inflammatory properties.

Applications


Brightening, glowing, and perfecting formulations

Photo-induced pigmentation treatment & prevention

Anti-sun spots and sun protection treatments

Smoothing, and texture and tone evening formulations

Healthy ageing and antioxidant products