Elaya Renova™

The Hair Tensegrist

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HAIR ANCHORING BOOSTING

SCALP HYDRATION, REGENERATIONG AND PROTECTION

HAIR RESTRUCTURING, PROTECTION AND REINFORCING

About the active

Unique haircare skinification approach to improve hair & scalp Tensegrity.

ELAYA RENOVA™ is a natural active that boosts hair tensegrity, an arquitecture-inspired concept which considers scalp, hair follicle, and hair shaft where all parts are interconnected and the whole hair system is revitalized with a plant strategy.

recognitions and Cetificates

Mechanism of action

Revitalizing and reinforcing the whole scalp & hair structure
Protein carbonylation prevention and protection from oxidative stress and high temperatures
Boosting whole hair structure of CMC, proteins
Delivering nutrients to hair fibers and enhancing penetration

The concept

Tensegrity is a concept inspired by arquitecture. It explains how changes applied to an area will also exert effects at a distance because everything is interconnected.

A skyscraper must have a good tensegrity (strong enough, but also flexible enough to resist the wind at high altitude). Following this analogy, a healthy hair must have a good tensegrity (strong enough, but also flexible enough to be manageable, soft, easy to comb and maintaining its natural movement).

This integral vision of tensegrity has been transferred to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of scalp and hair structure and its influence on hair mechanical properties and biology behavior. Hair shaft and scalp are intimately interconnected as a continuum and each part is interdependent from the others.

The plant

ELAYA RENOVA ™ is made from plant stem cells of the wild olive tree sprouts (Olea europaea var. silvestris) through the technology of Plant Cell Biofactories.

Olive trees are characterized for their resilience against drought and high temperatures, their vitality and their longevity. Specifically, this ancestral Mediterranean plant has been chosen because it is an expert in lipids maintains more genetic diversity, providing the whole hair system with a revitalizing capacity through this active.

Applications


Volumizing, vitalizing & hydrating hair & scalp formulations

Hair anchoring & colour protection treatments

Soothing, rebalancing & anti desquamation scalp formulations

Sun protection formulations for haircare

Heat protective formulations and antioxidant & moisturizing scalp treatments

Nectaria Lithops™

A Cell Nectar for a D-skin

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VITAMIN D ENRICHED SKIN

DEWY & DEEPLY HYDRATED SKIN

A NEW D-APPROACH FOR SUN CARE

About the active

Optimizing vitamin D topically for a turgent, radiant, and luminous skin.

NECTARIA LITHOPS™ is an active ingredient that biophysically optimizes the skin microenvironment and vitamin D levels on the skin and brings a new concept, the D-Skin. This is a deeply hydrated and dewy skin, more strenghtened, revitalized, and volumized.

recognitions and Cetificates

Mechanism of action

Biophysically optimizing the vitamin D synthesis on the skin
Increasing hydration & water reserves in skin deepest layers
Strong spatial organization of cell membranes
Improving skin microcirculation & oxygenation

The concept

The concept of D-Skin begins with a biophysical mechanism of action: an active ingredient that optimizes the skin microenvironment and improves the water level of the skin deepest layers by having a vitamin D enriched skin. This approach increases skin dewiness and cheeks' volume, improves oxygenation, microcirculation, the tone, and the texture of the skin.

Thanks to the optimization of vitamin D levels, we achieve a D-Skin: Dewy, Deeply hydrated, D-lighted, a D-Approach for Sun Care, Vitamin D enriched.

Deeply hydrated and structured skin that shines from the inside out!

The plant

Lithops pseudotruncatella, a succulent plant native to the deserts of southern Africa, known as “Living Stones”, is specialized in managing water, space, and light to survive in very extreme conditions.

A very long-lived plant in the most extreme climate: it can live up to 95 years!

To maintain healthy cells and water levels during periods of extreme drought, this plant uses a secret weapon: the structuring of sugars. This structuring together with a peculiar metabolism allows Lithops to capture the light necessary for its photosynthesis without compromising its water balance.

Applications


Hydrating, densifying & structuring formulations

Volume, luminosity and dermal filler applications

Night treatments to improve skin tone & texture

Sun care: vitamin D enrichment, after-sun repairing formulations

Well-ageing formulations for oxygenation and microcirculation

Kannabia Sense™

The Microbiota Whisperer

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Activates brain pleasure areas

Induces better self-perception & positive emotions

Promotes a healthier & prettier skin

About the active

Stimulating the microbiota-skin-brain axis to feel better and look prettier.

An innovative prebiotic treatment that stimulates the skin microbiota to produce an in-situ postbiotic cocktail that stimulates the synthesis of cutaneous oxytocin. The oxytocin generated in the keratinocytes connects with the sensory neurons and communicates with the brain turning into a well-being response that ends up in a healthier, stronger and prettier appearance.

recognitions and Cetificates

Mechanism of action

Microbiota-Skin-Brain axis ignition
Positive activation of brain pleasure areas
Better self-perception and positive emotional parameters
Oxytocin like effect
Protection & balance of the microbiota

The concept

The concept of in-situ postbiotic is based on a simple fact: who better than our own commensal symbiotic microbiota to take care of our skin? The skin microbiota continuously captures nutrient elements from its surroundings, transforms them and generates an in-situ postbiotic mantle, rich in bioactive metabolites that can interact with the epidermal cells and sensory neurons nerve endings.

If you properly nourish and take care of your microbiota, it will be more in homeostasis and the in-situ postbiotic will be full of healthy and beneficial molecules for the skin.

The plant

Kannabia Sense is made from plant stem cells of Cannabis sativa, a herbaceous plant indigenous to eastern Asia, very popular for its pharmacological activities (terpenes & phenols) and psychotropic properties (cannabinoids). The plant is known to contain many compounds, amongst them tetrahydrocannabinol (THC) and cannabinoids like cannabidiol (CBD).

However, Vytrus Biotech centres its attention on a specific signalling lipidic fractions of the first generation of Cannabis sativa stem cells which are guaranteed and certified to be free from THC & CBD.

Applications


Sensitive skin treatments

Uplifting massage lotions

Well-ageing/anti-ageing cosmetic products

Anti-wrinkles and restoring night creams

Delicate facial treatments, happy daily cream and well-being body lotion

Olea Vitae™

The First Cellular Oil

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Revitalizer of mature skin that fights aging

Facial WELL-aging/ rejuvenating

RECHARGING INTERNAL CELL BATTERIES

About the active

Fighting energetic ageing by the stimulation of mitochondrial synapses.

The natural active OLEA VITAE™ achieves the activation of the energy rejuvenation cycles, helping cells to fight the programmed obsolescence of mitochondria. It recharges mature cells from the inside, so they get back to the charging levels of younger cells. The final result is skin revival.

recognitions and Cetificates

Mechanism of action

Triggering cell revival
Re-charging your internal cell bateries
Powerful revitalizer of mature skin
Mitochondrial membrante remodeling

The concept

Ageing affects our cellular energy levels. Like batteries, cells have a programmed obsolescence intimately linked to our skin vitality, which causes Energetic Aging.

Mitochondria generate our cell energy especially when they are fused, but with age, as well as other factors such as lack of sleep, stress etc., there is a decrease in the mitochondria biogenesis and their capacity to communicate with each other establishing mitochondrial synapses. Old cells, harbouring less mitochondria and a poor communication network, present lower ability to generate enough energy to maintain their vitality.

The plant

OLEA VITAE ™ is made from plant stem cells of the wild olive tree sprouts (Olea europaea var. silvestris) through the technology of Plant Cell Biofactories. Olive trees are characterized for their resilience against drought and high temperatures, their vitality and their longevity. Specifically, the wild olive tree has been chosen because it maintains more genetic diversity.

Applications


Revitalizing & skin energy treatments

Anti-wrinkle & skin smoothing formulations

Firming & repairing formulations

Facial care, eye & lips, body, & hair treatments

Well-ageing & rejuvenating treatments

Men (serum + aftershave treatments)

Turmeria Zen™

The Emotional Wellbeing Manager

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THE ANTI-STRESS WRINKLES

EMOTIONAL HYDRATION MANAGER

MODULATION OF BRAIN-SKIN CONNECTION

About the active

Anti-stress plant molecules to improve your skin well-being through a mindfulness effect.

TURMERIA ZEN™ is a natural active with great regenerating properties to fight the harmful effects of stress on the skin. It improves skin hydration and wrinkles on stressed profiles thanks to the capacities of the Turmeric plant

recognitions and Cetificates

Mechanism of action

Neutralization of stress-related inflammation
High wound healing properties and anti-stress wrinkle efficacy
Highly skin hydration effect
Dermal structure & cutaneous function protection

The concept

Our emotions have a direct effect on our skin. Stress, tiredness or lack of sleep can cause several problems: our immune system is disturbed, making the skin more vulnerable and causing inflammation and dehydration; more wrinkles appear while the existing ones become deeper. There is a loss of elasticity, a delay in wound healing, damage to skin structure and a decrease in barrier function.

Stress has an impact on skin and general appearance that goes from dryness or wrinkles to more serious skin conditions. Vytrus has developed an active that works on the harmful effects of stress on the skin and improve skin health in stressed profiles.

The plant

The Turmeric (Curcuma longa) is a tropical and subtropical plant characterized by the existence of very ramified, cylindrical and orange rhizomes, modified roots that act as storage and resistance organs. They grow endlessly and have excellent regenerative properties.

Curcuma longa is one of the most studied plants in biomedicine, having a huge potential, with more than 230 different compounds described, more than 400 pre-clinic assays and more than 3.000 publications sowing its multiple properties (anti-oxidant, anti-inflammatory, wound healing, antimicrobial, DNA protecting, etc.).

Applications


Hydration & regeneration formulations

Well-ageing & healthy ageing treatments

Wrinkle prevention serums, gels, and emulsions

Skin revitalization treatments (eye contour mists, serums for scalp regeneration)

Massage lotions face masks, gels, light creams, and serums

Sensia Carota

Feel good in your Sensitive Skin

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Skin redness reduction and prevention

targeting the silent inflammation

highly sensitive skin hydration effect

About the active

Calming and protecting the sensitive skin and microbiota rebalancing.

SENSIA CAROTA is a plant-based active that protects and prevents from the damage on sensitive and sensitized skins. This ingredient provides the skin with a highly hydration effect and is respectful with the skin microbiota.

recognitions and Cetificates

Mechanism of action

Lipid replenishment
Inhibition of neurogenic inflammation
Inhibition of inflammation caused by unbalanced microbiota
Restoring epidermal cells well-being

The concept

Nowadays, sensitive skin problems are an increasing global concern. People feel their skin is sensitive and to a great extent it is due to live in industrialized countries.

The plant

Orange carrots (Daucus carota sativa) have gained popularity in the recent decades due to the increased awareness of their nutritional value, because of their content in carotenes and as a source of vitamin A, as well as phenolic and flavonoid antioxidant compounds.

It has been showed in a great number of studies that the characteristics and composition of the carrot show interesting properties for the treatment of sensitive skin conditions.

Applications


Sensitive & reactive skin care formulations

Protective & repairing formulations

Soothing formulations for depilated skin & after shaves

Skin microbiota respectful treatments

Delicate refreshing lotions and gels