HAIR ANCHORING BOOSTING
SCALP HYDRATION, REGENERATION AND PROTECTION
HAIR RESTRUCTURING, PROTECTION AND REINFORCING
About the active
Unique haircare skinification approach to improve hair & scalp Tensegrity.
ELAYA RENOVA™ is a natural active that boosts hair tensegrity, an arquitecture-inspired concept which considers scalp, hair follicle, and hair shaft where all parts are interconnected and the whole hair system is revitalized with a plant strategy.
recognitions and Cetificates
Mechanism of action
Revitalizing and reinforcing the whole scalp & hair structure
Protein carbonylation prevention and protection from oxidative stress and high temperatures
Boosting whole hair structure of CMC, proteins
Delivering nutrients to hair fibers and enhancing penetration
The concept
Tensegrity is a concept inspired by arquitecture. It explains how changes applied to an area will also exert effects at a distance because everything is interconnected.
A skyscraper must have a good tensegrity (strong enough, but also flexible enough to resist the wind at high altitude). Following this analogy, a healthy hair must have a good tensegrity (strong enough, but also flexible enough to be manageable, soft, easy to comb and maintaining its natural movement).
This integral vision of tensegrity has been transferred to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of scalp and hair structure and its influence on hair mechanical properties and biology behavior. Hair shaft and scalp are intimately interconnected as a continuum and each part is interdependent from the others.
A skyscraper must have a good tensegrity (strong enough, but also flexible enough to resist the wind at high altitude). Following this analogy, a healthy hair must have a good tensegrity (strong enough, but also flexible enough to be manageable, soft, easy to comb and maintaining its natural movement).
This integral vision of tensegrity has been transferred to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of scalp and hair structure and its influence on hair mechanical properties and biology behavior. Hair shaft and scalp are intimately interconnected as a continuum and each part is interdependent from the others.
The plant
ELAYA RENOVA ™ is made from plant stem cells of the wild olive tree sprouts (Olea europaea var. silvestris) through the technology of Plant Cell Biofactories.
Olive trees are characterized for their resilience against drought and high temperatures, their vitality and their longevity. Specifically, this ancestral Mediterranean plant has been chosen because it is an expert in lipids maintains more genetic diversity, providing the whole hair system with a revitalizing capacity through this active.
Olive trees are characterized for their resilience against drought and high temperatures, their vitality and their longevity. Specifically, this ancestral Mediterranean plant has been chosen because it is an expert in lipids maintains more genetic diversity, providing the whole hair system with a revitalizing capacity through this active.
Applications
Volumizing, vitalizing & hydrating hair & scalp formulations
Hair anchoring & colour protection treatments
Soothing, rebalancing & anti desquamation scalp formulations
Sun protection formulations for haircare
Heat protective formulations and antioxidant & moisturizing scalp treatments
