Elaya Renova™

The Hair Tensegrist

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HAIR ANCHORING BOOSTING

SCALP HYDRATION, REGENERATIONG AND PROTECTION

HAIR RESTRUCTURING, PROTECTION AND REINFORCING

About the active

Unique haircare skinification approach to improve hair & scalp Tensegrity.

ELAYA RENOVA™ is a natural active that boosts hair tensegrity, an arquitecture-inspired concept which considers scalp, hair follicle, and hair shaft where all parts are interconnected and the whole hair system is revitalized with a plant strategy.

recognitions and Cetificates

Mechanism of action

Revitalizing and reinforcing the whole scalp & hair structure
Protein carbonylation prevention and protection from oxidative stress and high temperatures
Boosting whole hair structure of CMC, proteins
Delivering nutrients to hair fibers and enhancing penetration

The concept

Tensegrity is a concept inspired by arquitecture. It explains how changes applied to an area will also exert effects at a distance because everything is interconnected.

A skyscraper must have a good tensegrity (strong enough, but also flexible enough to resist the wind at high altitude). Following this analogy, a healthy hair must have a good tensegrity (strong enough, but also flexible enough to be manageable, soft, easy to comb and maintaining its natural movement).

This integral vision of tensegrity has been transferred to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of scalp and hair structure and its influence on hair mechanical properties and biology behavior. Hair shaft and scalp are intimately interconnected as a continuum and each part is interdependent from the others.

The plant

ELAYA RENOVA ™ is made from plant stem cells of the wild olive tree sprouts (Olea europaea var. silvestris) through the technology of Plant Cell Biofactories.

Olive trees are characterized for their resilience against drought and high temperatures, their vitality and their longevity. Specifically, this ancestral Mediterranean plant has been chosen because it is an expert in lipids maintains more genetic diversity, providing the whole hair system with a revitalizing capacity through this active.

Applications


Volumizing, vitalizing & hydrating hair & scalp formulations

Hair anchoring & colour protection treatments

Soothing, rebalancing & anti desquamation scalp formulations

Sun protection formulations for haircare

Heat protective formulations and antioxidant & moisturizing scalp treatments

Turmeria Zen™

The Emotional Wellbeing Manager

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THE ANTI-STRESS WRINKLES

EMOTIONAL HYDRATION MANAGER

MODULATION OF BRAIN-SKIN CONNECTION

About the active

Anti-stress plant molecules to improve your skin well-being through a mindfulness effect.

TURMERIA ZEN™ is a natural active with great regenerating properties to fight the harmful effects of stress on the skin. It improves skin hydration and wrinkles on stressed profiles thanks to the capacities of the Turmeric plant

recognitions and Cetificates

Mechanism of action

Neutralization of stress-related inflammation
High wound healing properties and anti-stress wrinkle efficacy
Highly skin hydration effect
Dermal structure & cutaneous function protection

The concept

Our emotions have a direct effect on our skin. Stress, tiredness or lack of sleep can cause several problems: our immune system is disturbed, making the skin more vulnerable and causing inflammation and dehydration; more wrinkles appear while the existing ones become deeper. There is a loss of elasticity, a delay in wound healing, damage to skin structure and a decrease in barrier function.

Stress has an impact on skin and general appearance that goes from dryness or wrinkles to more serious skin conditions. Vytrus has developed an active that works on the harmful effects of stress on the skin and improve skin health in stressed profiles.

The plant

The Turmeric (Curcuma longa) is a tropical and subtropical plant characterized by the existence of very ramified, cylindrical and orange rhizomes, modified roots that act as storage and resistance organs. They grow endlessly and have excellent regenerative properties.

Curcuma longa is one of the most studied plants in biomedicine, having a huge potential, with more than 230 different compounds described, more than 400 pre-clinic assays and more than 3.000 publications sowing its multiple properties (anti-oxidant, anti-inflammatory, wound healing, antimicrobial, DNA protecting, etc.).

Applications


Hydration & regeneration formulations

Well-ageing & healthy ageing treatments

Wrinkle prevention serums, gels, and emulsions

Skin revitalization treatments (eye contour mists, serums for scalp regeneration)

Massage lotions face masks, gels, light creams, and serums

Centella Reversa

The Equation of Youth

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Rebuilding the core skin structure

UNIQUE CENTELLA NATURAL PEPTIDES

REVERSION OF CELL SENESCENCE

About the active

A plant rejuvenating strategy to apply regeneration properties to the skin.

CENTELLA REVERSA is an active from natural Centella peptides that provides a global facial complexion improvement. Its regeneration properties and mechanism of action are based on unique plant growth factors that improve skin wrinkles and roughness and reduce red spots and pores.

recognitions and Cetificates

Mechanism of action

Reversion of cell senescence
Global cell protection & DNA protection and repairing
High wound healing properties
Growth-factor like effect

The concept

Nowadays, people look for ageing gracefully, not to stop aging. Skin aging does not spare anyone. It is a global phenomenon that depends on several factors and it is caused because of an accumulation of skin damages from all our lives and our intrinsic ability to deal with them.

There is a need of a global approximation to deal with this individualized aging signs, which is now a concern for our lives. Vytrus has found a plant strategy that reverse the cell senescence and rebuilds the core skin structure.

The plant

Originally from Asia, Centella asiatica is a little herb from wet zones characterized by its excellent regenerative properties and longevity. It presents a growth by stolons that can be maintained indefinitely.

Traditionally used on the Ayurvedic medicine and rich in centellosides (asiaticoside, madecassoside, etc.), this plant has been used during centuries due to its wound healing, anti-oxidant, anti-inflammatory and adaptogenic properties, among others.

Applications


Skin ageing treatment and prevention

Firming, anti-sagging, and anti-wrinkle formulations

Skin imperfections treatments

Rich nutritive creams and lotions (day & night)

CICA and facial treatments, neck-necklines, hands

Sensia Carota

Feel good in your Sensitive Skin

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Skin redness reduction and prevention

targeting the silent inflammation

highly sensitive skin hydration effect

About the active

Calming and protecting the sensitive skin and microbiota rebalancing.

SENSIA CAROTA is a plant-based active that protects and prevents from the damage on sensitive and sensitized skins. This ingredient provides the skin with a highly hydration effect and is respectful with the skin microbiota.

recognitions and Cetificates

Mechanism of action

Lipid replenishment
Inhibition of neurogenic inflammation
Inhibition of inflammation caused by unbalanced microbiota
Restoring epidermal cells well-being

The concept

Nowadays, sensitive skin problems are an increasing global concern. People feel their skin is sensitive and to a great extent it is due to live in industrialized countries.

The plant

Orange carrots (Daucus carota sativa) have gained popularity in the recent decades due to the increased awareness of their nutritional value, because of their content in carotenes and as a source of vitamin A, as well as phenolic and flavonoid antioxidant compounds.

It has been showed in a great number of studies that the characteristics and composition of the carrot show interesting properties for the treatment of sensitive skin conditions.

Applications


Sensitive & reactive skin care formulations

Protective & repairing formulations

Soothing formulations for depilated skin & after shaves

Skin microbiota respectful treatments

Delicate refreshing lotions and gels

Luminia Granatum™

The Smart Brightener

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Natural lightening effect

texture & tone evener

radiance and glow enhancer

About the active

Effective brightening strategy based on a smart plant story.

The natural active LUMINIA GRANATUM™, from pomegranate stem cells, brings a superfruit power to fight against pigmentation imperfections in a synergistic way. It improves skin brightness, whitens dark spots, evens skin tone, and protects against oxidative stress after sun radiation

recognitions and Cetificates

Mechanism of action

Inhibition of melanin synthesis
Protective antioxidant effect
Inhibition of melanosome maturation and transference
Melanosome transport inhibition

The concept

Lightening is a new well-aging strategy. Nowadays, a beautiful skin is expected to have fewer wrinkles, flawless complexion and an even skin tone.

Spot reduction and lightening have become a global concern as well, so Vytrus proposes a plant strategy to control skin pigmentation and improves the general appearance through the melanogenesis inhibition with a natural active.

The plant

Punica granatum, the Pomegranate, has historically been considered one of the most ancient medicinal foods.

Extracts from different parts of the plants have been reported to show strong antioxidant activity associated to a rich content of polyphenols, being considered a super-fruit. Pharmacological research has also proven its antioxidant and anti-inflammatory properties.

Applications


Brightening, glowing, and perfecting formulations

Photo-induced pigmentation treatment & prevention

Anti-sun spots and sun protection treatments

Smoothing, and texture and tone evening formulations

Healthy ageing and antioxidant products

Arabian Cotton™

Protection against Photo-ageing

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PHOTO-PROTECTION AGAINST SOLAR RADIATION

BIO-BASED PROTECTION AGAINST PHOTO-INDUCED AGEING

BROAD SPECTRUM PROTECTION

About the active

Defensive molecules to protect the skin from global sun radiation.

ARABIAN COTTON™ is an active enriched in defensive plant molecules that protect and repair cell structures against sun damage. It provides photoprotection against UV, IR, and VIS radiation, and fights against photo-ageing with a broad-spectrum antioxidant effect.

recognitions and Cetificates

Mechanism of action

Photoprotection effect
Enhancement of cell viability
ECM boosting activity
Modulation of inflammatory response in Human Epidermal Progenitor Cells

The concept

Photoinduced aging or photoaging is the result of an accumulation of damage (photo damage) that modifies the cutaneous appearance to a greater or lesser extent.

The most recent trend in photoprotection is to study the existence of a complementary process, whereby the natural photobiological compounds (ARABIAN COTTON™) would show the ability to act on the photodynamic targets (as secondary filters), protecting the cell metabolism and inhibiting inflammatory and degenerative processes whose result is known as photoinduced aging.

The plant

Gossypium herbaceum, the Arabian Cotton, is an extremophile native plant from semi-arid regions of sub Saharan Africa and Arabia.

Due to the hard environmental conditions, Arabian Cotton has developed a great diversity of defensive molecules (phenols and flavonoids) that help the plant cell to protect and repair its structures against sun damage.

Applications


Sun care & broad spectrum formulations

Photo-ageing treatment and prevention formulations

After sun & damage repair treatments

All kinds of cosmetic formulations (emulsions, gels, serums, creams, mists)

Blue light protection formulations